|
T R A C K
The Mail
media platform includes tools designed to help you determine the
exact demographics of your customers. Through real-time, web-based
reports and analytics, you'll get a high level view of your campaign
results, plus be able to drill-down into the specifics of your data.
The more known about your ideal customer, the more you can refine
future email campaigns to deliver exactly what your customers want
when they want it. The valuable information provided by Mail media
reports and tracking tools will pave the way to increased buy rates
and order volume, decreased bounce backs and unsubscribes, and of
course an ever-growing return on investment.
Know Who Opened and Clicked
Mail media
powerful tracking and analytical platform gives customers both
summary and detail views of who has opened, read or clicked through
on the campaigns. This information is vital in making key decisions
on campaign follow-up as well as follow through by sales staff.
Campaign Bounce Report
One very
vital aspect of managing your email marketing list is bounce
management. Mail media contains reports that help email marketers
understand which recipients are bouncing as well as understand
bounce rates for all of your campaigns. Mail media also allows you
to drill down to see what type of bounce is being generated (hard
bounce vs. soft bounce) as well as see the full bounce description.
Viral Tracking Report Analytics
The
Built-in "forward-to-friend" tool helps your recipients spread the
word about you. Your campaign reports show how many times your
campaign was forwarded, opened by whom and at what time.
Hosted Online Report Archive
View, save
and print all campaign reports. The report archive allows you to
refer to them at any time to make better decisions on your email
marketing strategy and to refine future campaigns.
|
